Spencer Gordon is the VP of Digital at Anheuser-Busch, he's been with AB his entire career. He even launched Draftline, an in-house creative agency that is full service with over 70 people across 42 brands.



Josh and Spencer talk about the changing digital marketing landscape, where Draftline fits into that and how marketing is changing to be more iterative, agile and nimble.



Innovation is new solutions to an ever-changing environment - 00:52

What is Draftline? What problem is it solving? - 01:15

What does marketing look like for brands like Budweiser & Michelob Ultra? - 05:30

Using data to better understand the customer - 11:25

Marketing Personalization and localization - 13:54

How to evolve your team to be more agile and iterative - 16:21

How the AB innovation process has changed - 17:57

Innovation Hotseat - Spencer answers some more personal questions - 20:53

The most fascinating thing in innovation right now - 27:28

Ask more questions and other key takeaways - 28:47